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IDC's Research and Executive Methodology

Research

IDC employs a number of assets that set us apart from other market research firms. Our comprehensive coverage promotes understanding of multiple industries. Additionally, our "glocal" research model, which is our study of both local and regional markets "on the ground," helps us to understand the nuances of local country markets while improving our global coverage. By promoting research standards and methodologies worldwide, we ensure forecast and analysis consistency across a wide range of geographies and coverage areas.

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